Saturday, April 11, 2020
Wine Marketing Management
Introduction Packaging of wine is very important in the process of branding, particularly when it is a new wine being introduced into the market. The design of the label can actually determine the success or failure of the wine product. This means the packaging sells what it protects and protects what it sells. Despite the quality of wine being excellent, clients often see the package design first and they base their judgment on the inkling evoked by the design.Advertising We will write a custom essay sample on Wine Marketing Management specifically for you for only $16.05 $11/page Learn More Protecting and Selling The wine packaging by use of bottles unquestionably protects the content in the bottles. However, wine packaging has four basic functions including, holding the contents, protecting the contents, for identification and for selling the product (Jackson, 2008, p. 489). The function of identification and selling come from the packaging being uniq ue so that the product stands out from the rest and it attracts a great deal of clients. In conventional market (Wagner et al, 2007, p. 78), the sellers and the consumers usually bargain over prices of the product and the selling is hence done by people. In modern wine stores, bargaining is limited and packages do the selling. People often buy from the seller they trust in traditional marketplace but in the wine stores, the wines have been packaged and have brand names and customers build their trust and loyalty on these brands (Orth Malkewitz, 2008, p. 65). Therefore besides selling the wine, the wine bottle protects the wine (Wagner et al, 2007, p. 78). The wine characteristics could have significant impact on the package integrity. Wine is a special product and glass containers are the preferred means of packaging the wine because they protect the original taste of the wine. Off all the packaging products available like multilayered carton boxes, plastic containers and cans, it glass that has the greatest impermeability to vapors and gases, they are transparent and can be recycles (Mentana, et al, 2009, p. 1361). They therefore keep the wine in good original taste for the longest time. The glass containers do not require additives or plastic layers to help it preserve the taste of the wine. In glass containers, wines can retain their taste for more than half a century while in other containers it can only stay for a few months (Mentana, et al, 2009, p. 1361). Packaging systems and Dispensing For wine marketing, packaging is not only about the bottle but also the wine glasses and the dispensers. Wine consumers have noted that dispensers provide means of dispensing wine in appropriate volumes and preserving it their favorite tastes (Mentana, et al, 2009, p. 1364). Several systems are available for use in hotels, restaurants and cafes and even at home.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More A wine dispenser provides an amazing way of ensuring that the wine remains in good state to the last drop. These dispensers add value by ensuring that each glass dispensed is in its original taste (Taber, 2007, p. 87). Besides the bottle which is the best container for packaging wine, other packaging systems as already highlighted include the box-in-bag containers and the PET bottles (the Polyethylene Terephthalate plastic bottles). The bag in box is a plastic bag that has been metalized by several layers of metal films in a corrugated fiberboard carton. For easy dispensing and use, these boxes come with fillers and taps. Filing is usually done by machines and based on the target consumers the box can have an airtight tap (Taber, 2007, p. 87). This ensures that the wine remains preserved. There has been increasing use of the PET bottle in the UK and South Africa to package their wines. These counties have conducted research showing that these bottle s are not inferior to the glass bottles. These bottles are very efficient in preserving the wine taste and for dispensing (Jackson, 2008, p. 489). They are also thought to have lesser carbon foot prints than recycling of glass. Other not commonly used packaging systems are the aluminium bottles and the metal cans. To preserve wine, the packaging comes with closures to open and close the containers. Traditionally, the cork has been an important object (Orth Malkewitz, 2008, p. 65). Wines are consumed on special event and the opening of the wine is often a ritual and many consumers enjoy this, regardless of whether it’s done, in a hotel, restaurant or a cafà © (Taber, 2007, p. 89). Targeting the correct consumers is a key in developing demand of the wine brand. Closures are therefore phenomenal to the ritual, whether it’s a â€Å"pop†produced by that cork or a â€Å"crack†when the screw cap is removed, the appeal is a selling strategy. There are a sever al types of closures, the cork disc and synthetic corks made from silicon. There is also the screw cap with plastic shells, aluminium caps, glass plugs and crown seal among others. These new closure types have reduced the excitement that comes with opening a bottle of wine on romantic dinner or other events (Taber, 2007, p. 88). Probably it’s because of increased consumption of wine in hotels, restaurants and cafes, the busy environment has necessitated that there needs to be a way of reducing service time and make storage easier as a the bottom line. Environment Friendly – used glass bottles are recyclable as packaging containers and they can be returned to the shelves after 30 days (Jackson, 2008, p. 489). The process of recycling glass decreases exhaustion of resources, decreases carbon emission and it’s a way of conserving energy as well.Advertising We will write a custom essay sample on Wine Marketing Management specifically for you for only $16.05 $11/page Learn More There has been great improvement in the technology of glass manufacturing which has led to development of lighter glass bottle with remarkable toughness though approximately 40% lighter compared to the way the situation was two decades ago (Grainger, 2009, p. 111). Unlike glass containers, the other packaging systems (PET bottles and bag-in-box containers), are made from materials that are very difficult to recycled therefore they are mostly incinerated or converted into raw materials for other products that will still end up in landfills and probably in water bodies (Grainger, 2009, p. 111). The bag-in-box containers are classically manufactured from aluminium or plastic materials set in the inner part of a fiberboard box to reduce permeability of the container. The PET bottles are manufactured from the by-products of petroleum and therefore account for over 10% of the oil consumed by a country. The glass manufactures are targeting to use 5 0% of materials recycled to make glass (Grainger, 2009, p. 111). This is going to make it even more sustainable. Some manufacturers have already exceeded that level to using up to 70% in manufacture of wine bottles. Conclusion In the marketing of wine, the packaging does not just hold the product being sold but it creates the product. Most of the time, consumers do not have t the keenness of distinguishing package and the contents. The packaging shape the way consumers assess and rate the product. Therefore the design of a brand is very crucial for selling wine. In order to ensure that a brand stands out from the rest of the pack, many manufacturers are seeking and developing the most unique and creative packaging designs. Reference List Grainger, K., 2009, Wine Quality: Tasting and Selection. Oxford: Wiley Blackwell. Jackson, R., 2008, Wine Science: Principles and Applications. Amsterdam: Academic Press Inc. Mentana, A., et al. 2009. Chemical changes in Apulia table wines as affect ed by plastic packages. LWT – Food Science and Technology, Vol. 42, pp.1360-1366Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Orth, UR Malkewitz, K., 2008. Holistic Package Design and Consumer Brand Impressions. Journal of Marketing ¸ Vol. 72, Issue 3, Pp. 64-81 Taber, G. M., 2007, To Cork or Not To Cork: Tradition, Romance, Science, and the Battle For the for the Wine Bottle, Simon Schuster: New York Wagner, P., Olsen, J ., Thach, L., 2007, Wine Marketing Sales: Success Strategies for a Saturated Market. San Francisco: The Wine Appreciation Guild This essay on Wine Marketing Management was written and submitted by user Emerald Woodpecker to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.
Tuesday, March 10, 2020
Saturday, February 22, 2020
A contevrsary about social, political , and cultural impacts of Research Paper - 1
A contevrsary about social, political , and cultural impacts of science and technology on socity - Research Paper Example Most of the traditional studies are still focusing narrowly on how to make new things rather than whether these innovations are desirable or necessary to the society (Bell, 2006). This paper purports to discuss the political, social, and cultural impacts of science and technology to the society. Political impacts do with the mode in which science and technology advancement influences policies and policy-makers (Zeleza, 2004). This includes the attitudes and interests of administrators, politicians, and the public towards an issue of community interest towards science and technology, the actions of the public, and individuals’ involvement in science and technology solutions (Bulger, 2005). We are currently living in a digital world whereby science and technology advancement is changing processing, ownership, and usage of information. This revolution causes both positive and negative impacts to the political status of many countries. The key to success of any country’s democracy is a well-informed public. Science and technology advancement has improved the nature of intellectual property rights and that of copyrights (Zeleza, 2004). In future, intellectual property rights’ harmonization and biodiversity conservation are going to improve due to technologic al advancement. The fundamental political development in most countries is highly influenced by science and technology advancement since governments are able to distribute political, social, and economical information to its society (Cutcliffe, 2007). In order for a country to experience a friendly democracy, the society must have full access to basic economic and political information. Advancement of technology such as social media networks enables people to share political information and ideas with other people (Bulger, 2005). Science and technology advancement is making it easier and possible to distribute political information beyond place and time reaching to a
Thursday, February 6, 2020
Women In The World War 2 Essay Example | Topics and Well Written Essays - 750 words
Women In The World War 2 - Essay Example This essay aims to provide more insight on the significant role of women during WW2. Moreover, it sheds light on Rosie the Riveter, who as it has been documented in the history of the United States, played a significant role in making sure that women took up the designated jobs and discharged their duties with utmost efficiency. Rosie the Riveter as she is commonly known is an American cultural icon who has overtime been used by historians to symbolize the American women, who formed majority of the work force in American factories when the male employees were in the battlefield. The image of Rosie the Riveter provided encouragement to the women, most of whom took up jobs that they were not trained on, and delivered effectively from the beginning to the end of the war (Williamson 88). The influence of Rosie the Riveter was huge to an extent that at the end of the war in 1945, there were well over 12 million females involved either directly or indirectly in the war. Women played an integral role in the course of WW2, just as it was in the wake of the First World War. In as much as most of them opted for familiar territories by deciding to join the civil service, joining the teaching force and serving as healthcare providers, a considerable number of them plied their trade in several factories throughout the United States. The first and ideally the most important task that women took part in was the evacuation process. This event majorly involved majority of the mature women taking part in evacuating younger women as well as young children from areas that were perceived to be open to war, and taking them to much safer places (Brayley 54). After the evacuation process, it was noted that about 3.5 million children and young women had been evacuated to areas that were regarded as safe. In addition to the evacuation, the women who took part in the evacuation process were tasked with the responsibility of teaching the evacuated children. A
Tuesday, January 28, 2020
Primary goals Essay Example for Free
Primary goals Essay The chosen company is Ingram Micro which operates in a business process of delivering information technology products globally to partner establishments. The main products involve computer parts, peripherals, telecommunication devices and IT solution materials.  There are three primary goals which Ingram Micro has set for its business operations. First is to expand its reach over international markets in the distributorship of technology products. Second is to earn the respect of the IT market by implementing the right aspect of customer service. Third is to fabricate ideas and implement them to become the foundation of future innovations in the information technology marketing industry. Overall, the goal of the company is to be regarded as the best channel in distributing technology to the world. Based on the research material about goal setting, Ingram Micro seems to meet the criterions in effective building of goals. One aspect is by setting the performance value instead of outcome. Apparently, goals that are set for the principles of outcome will tend to fail because of uncontrollable factors (Mind Tools, 1995). Ingram Micro’s decision to set its performance based on customer relationship and satisfaction is one proof that it is on the right track. One more factor in goal setting according to the researched article is to set goals just at the right level. In this aspect, Ingram Micro implements an innovation approach on marketing which can provide a not too high expectation of results but is still a feasible procedure in development. In order for Ingram Micro to achieve the goal of broadening its reach globally, it can start by understanding the different economies in which it intends to invest on. This process will provide it a big picture on how stable the economy is in terms of political and investment feasibility. On the other hand, the goal of earning the respect of its clients can be done by ensuring that each customer will be able to get superior customer service even on after-sales matter. The on time and accurate delivery of quality products should also be an important thing to consider. References Ingram Micro. N.D. Vision, Mission, Values. Ingram Micro Corporate Website. Retrieved January 16, 2008 from http://phx.corporate-ir.net/phoenix.zhtml?c=98566p=irol-aboutIMVision. Mind Tools. 1995. Setting Goals Effectively. Mind Tools. Retrieved January 16, 2008 from http://www.mindtools.com/pggoalef.html.
Monday, January 20, 2020
Hemingway :: essays research papers
From the time Ernest Hemingway became a renowned author, his works, as well as his life, have been analyzed by many. Under such scrutiny, many aspects of Hemingway’s works and life experiences have been in question to the realities and fallacies, which he laid forth. Much of Hemingway’s life, especially his time volunteering as an ambulance driver in Europe, has been in question to the true validity of his myth as a true adventurer and hero. However, as I have found, much of the mythology surrounding Hemingway is very true indeed, which leads me to believe that he did not embellish his life but rather used his experiences to create some of the greatest works of literature to be written throughout the twentieth century.      One of Ernest Hemingway’s greatest novels, â€Å"A Farewell to Arms†, has been surrounded by controversy among literary, as well as historical, scholars regarding Hemingway’s inspiration for the famous novel. Many feel that Ernest Hemingway created this fictional book solely from his imagination rather than his experiences, while others believe that Hemingway drew the inspiration for this book from his experience as a volunteer ambulance driver throughout the war. Even though there has been much controversy, there is documented historical proof that the experiences that Hemingway had experienced from his time in the war had influenced his creation of â€Å"A Farewell to Arms†.      One of the most prevalent sources for Ernest Hemingway’s inspiration for â€Å"A Farewell to Arms†can be found in his relationship with ( ?Anges, the Amer. Nurse), who was a love interest and nurse at the hospital that Hemingway recuperated at after being injured by machine gun fire. The relationship that was created between Hemingway and (Anges) led to the inspiration and creation of one of the main character in â€Å"A Farewell to Arms†, as Mrs. Catherine Barkley. The similarities between these two characters of Hemingway’s life, one real and the other fictitious, is astonishing. For instance, both Catherine Barkley and (Anges) where pretty American nurses during a war, while both also being in love with a wounded ambulance driver at their hospitals.      The similarities between the people of Hemingway’s life and his fictitious characters can also be found between Lieutenant Henry, the main character of â€Å"A Farewell to Arms†, and Hemingway himself. Once again, the similarities between these characters is astonishing; so much that Lieutenant Henry seems to be Hemingway’s idea of his younger self rather that a fictitious character.
Sunday, January 12, 2020
Family in the 21st Century Essay
Family inthe 21st Century Introduction            In the past years family has been the base of the society but there has been an enormous change in this 21st century. This change has brought a new meaning of a family. There are a lot of factors that has contributed to this change of the real meaning of a family. This change is not for the better of the family but for the worse and because of that there has been a failure in the society.            The real concept of the family according to peter, 1998 was based on extended family where all families were staying together even some under one roof. In those families, children were taken-care by all members of the family. This has eventually changed in this century where now families live far from their relatives and even most of the children they do not know their grand parent (Clarke et al, 1998). This has made evil to increase in the society in that relatives can marry because they do not know one another’s origin. In the past, families consulted their grand parents during difficult time, but in this generation there is no respect between families and there grand parents. This reflects the true meaning of a family in this generation.            Mothers were not allowed to work outside home job a century ago; this was for the advantage of the children because they were raised in a good manner. Due to change in labor market in this generation the percentage of working women has increased. This has caused a situation where both parents are working and thus children’s are left to house workers, this is the reason why the young generations of this century are so evil because they do not have anybody to guide them. That is the new meaning of families today where they are so business oriented and they forget parental (Clarke et al, 1998).            Families of this century have become ant-technology in that they spend all their time on televisions, phones and in the social media. This is not only children only but also parents. Parents lack time to teach their kids good morals and they end up to be a problem in the society. The exposure of children to this social media has caused them to be introduced to evil things at a younger age. Due to lack of time between parents and children’s, there has been lack of unity in the today’s families (Clarke et al, 1998).            This is because parents are to busy with their work and they have no time with their children’s and even themselves. The new concept of families today is that families do not know each other. Parents do not know each other and children do not know their parents. Lastly many families today consist of single parents or children being raised by their grand parents this is because of divorce in many families. Conclusion            The concept of family has changed in the 21st century for worse and thus family has lost its position as a corner stone in the society. The evil that is in the society today is due to the failure of the family to stand in its position. Children are the most affected in this dramatic change of families, this is because when parents divorce children’s are the ones who suffer and when they lack morals due to their parent’s failure, they are still the ones who suffer. Reference Peter Clarke, Cheri Viniall and others, (1998) Raising the standard: Thecode of practice forchildren’s information service.Published by Choices in Childcare. Out of print. Source document
Subscribe to:
Posts (Atom)